20060622

Conceptual Intregrity

This is an admitted pet peeve. A project is dreamed up with a name attached to the project. The name of the project is the one word or phase that sums up the project. So when the name does not match the design, what gives?

Some of the most problematic names are those given by marketing people not doing their research. Let us say you want to describe your housing project as "Oak Glen". Does it have an "oak" or "glen" as part of the project? More on this later....

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